What each social media platform can do for your businessOnce you’ve pinpointed the best platforms for your business, get started creating your accounts if you haven’t yet. If you’ve been using a platform that you’ve determi iraq whatsapp group link ned may not be worth it, stop wasting your time. You can always create and pin a post that leads visitors to your active social media accounts.
After selecting your social media platforms, it’s time to start thinking about your content. Building out a social media calendar means you need to consider what types of content make sense for your brand as well as what types of content will resonate with your audience.
More than that, you also want to consider the "why" behind your content. To ensure your content connects with your audience, you want your posts to have at least one of the following purposes behind them:
Educate: Teach your audience about your business, product, and/or industry.
Entertain: Engage your audience with fun and delightful content.
Inspire: Create content that inspires your audience to take action.
Relate: Share content that your audience can easily relate to.
Then, consider the different types of social media posts you can create. These include photos, graphics and infographics, short-form videos, user-generated content, testimonials and reviews, tips and how-tos, product demos, trends, promotions, and more.
Consider what’s realistic and sustainable for your team. For instance, if video production resources are limited, avoid a strategy that relies heavily on video content.
Lastly, you’ll want to set your social media posting schedule — figure out when and how often to post.
Posting consistently is more important than posting frequently. Choose a cadence that aligns with your capacity — whether it’s two to three posts per week or multiple posts per day. Plan your posts in advance to avoid burnout and maintain quality.
