Photo of a theater hall
Posted: Sun Dec 15, 2024 6:31 am
Last year was not an easy year, for anyone. Not even for the theatre. The lockdown meant empty theatre halls and artists sitting at home. It also meant that online opened up a whole world to bring content – the performances – to the attention. Time for new channels, a new concept with a matching content strategy and national promotion.
Theater is content and content is theater. But what if everything suddenly changes? The world comes to a standstill and you can no longer offer your content? What if you are no longer allowed to open, you are no longer allowed to welcome an audience to the theater? Then you change course, with a new content strategy. In the broadest sense of the word!
The halls remained empty in Enschede © Wilminktheater and Muziekcentrum Enschede.
New ways to engage and retain audiences
From online marketing agency Team Nijhuis I took on this challenge. We were also lucky. Wilminktheater and Muziekcentrum Enschede is unique in terms of content compared to other theaters.
They not only have productions from various greece telegram data large producers on stage. They are a self-producing theatre! This means that they make their own performances with their own 'house artists' and producers who are connected to the theatre itself. This allows them to make regional theatre in the Twente dialect, for example. The theatre makes completely new content. That is very useful. It was easy to switch to online and a studio was built 'in' the theatre.
If visitors are not allowed to come to us, we will still come to the visitors.
Theaters basically offer offline content , but of course have been handling things like ticket sales, performance information and teasers online for a long time! But offering completely online content, that is of course not normally the case.
So, a change of course! No longer highlighting each performance individually, but as a complete concept. A total 'coat rack' on which all performances within a period were hung. In the summer months it went up and down, open, but not, open, but not. Time to shift the focus. Towards Christmas, because... Christmas always comes!
Online content for a new campaign.
Theater is content and content is theater. But what if everything suddenly changes? The world comes to a standstill and you can no longer offer your content? What if you are no longer allowed to open, you are no longer allowed to welcome an audience to the theater? Then you change course, with a new content strategy. In the broadest sense of the word!
The halls remained empty in Enschede © Wilminktheater and Muziekcentrum Enschede.
New ways to engage and retain audiences
From online marketing agency Team Nijhuis I took on this challenge. We were also lucky. Wilminktheater and Muziekcentrum Enschede is unique in terms of content compared to other theaters.
They not only have productions from various greece telegram data large producers on stage. They are a self-producing theatre! This means that they make their own performances with their own 'house artists' and producers who are connected to the theatre itself. This allows them to make regional theatre in the Twente dialect, for example. The theatre makes completely new content. That is very useful. It was easy to switch to online and a studio was built 'in' the theatre.
If visitors are not allowed to come to us, we will still come to the visitors.
Theaters basically offer offline content , but of course have been handling things like ticket sales, performance information and teasers online for a long time! But offering completely online content, that is of course not normally the case.
So, a change of course! No longer highlighting each performance individually, but as a complete concept. A total 'coat rack' on which all performances within a period were hung. In the summer months it went up and down, open, but not, open, but not. Time to shift the focus. Towards Christmas, because... Christmas always comes!
Online content for a new campaign.