Sponsored campaigns: the Digitaleo glossary
Posted: Sun Dec 15, 2024 6:33 am
Welcome Blog Social and Google Ads Sponsored campaigns: the Digitaleo glossary
Today, sponsored campaigns are necessary for all businesses, regardless of their sector of activity. They will increase your visibility by being present everywhere your customers spend time. Whether on social networks or even on Google, these campaigns represent much more than advertisements, they are one of the essential means to reach your target and make yourself known .
In this article, we present 10 definitions around local bulk sms services in ghana advertising to help you. From a novice to expert level, these terms will allow you to develop your knowledge and make the best use of the tools to carry out sponsored campaigns.
1. Audience
2. Business manager
3. Dynamic Creative Optimization
4. Google Ads
5. Keyword
6. Tagging plan
7. KING
8. Request
9. Retargeting
10. Engagement rate
Sponsored Campaigns Glossary Audience
1. Audience An audience is a specific group of people or entities that may be exposed to an ad , advertising message, or other promotional content. An audience is the target audience that advertisers seek to reach and influence in order to promote their products, services, or messages.
2. Business manager The Business Manager or BM is an interface created by Meta to manage Facebook pages and Ads campaigns. It allows you to manage multiple pages and/or multiple advertising accounts in the same place.
3. Dynamic Creative Optimization Dynamic Creative Optimization or DCO is an approach used in the field of local advertising to dynamically personalize the creative content of ads based on user characteristics and behavior. The main objective of DCO is to optimize the effectiveness of ads by automatically adapting them in real time to meet the specific preferences and needs of each user.
Sponsored campaigns Google Ads glossary
4. Google Ads Google Ads is an online advertising platform developed by Google . It allows advertisers to create targeted ads and display them on the Google search network. The main purpose of Google Ads is to allow advertisers to promote their products, services, or content and reach a specific audience based on predefined criteria.
5. Keyword A keyword is a specific term or phrase chosen by advertisers to trigger their ads to appear when a user performs an online search.
6. Tagging plan This is a detailed documentation that specifies how tracking beacons , or "tags", should be implemented on a website. These tags are typically snippets of code or other similar technologies that are embedded in a site to collect data about user behavior.
Today, sponsored campaigns are necessary for all businesses, regardless of their sector of activity. They will increase your visibility by being present everywhere your customers spend time. Whether on social networks or even on Google, these campaigns represent much more than advertisements, they are one of the essential means to reach your target and make yourself known .
In this article, we present 10 definitions around local bulk sms services in ghana advertising to help you. From a novice to expert level, these terms will allow you to develop your knowledge and make the best use of the tools to carry out sponsored campaigns.
1. Audience
2. Business manager
3. Dynamic Creative Optimization
4. Google Ads
5. Keyword
6. Tagging plan
7. KING
8. Request
9. Retargeting
10. Engagement rate
Sponsored Campaigns Glossary Audience
1. Audience An audience is a specific group of people or entities that may be exposed to an ad , advertising message, or other promotional content. An audience is the target audience that advertisers seek to reach and influence in order to promote their products, services, or messages.
2. Business manager The Business Manager or BM is an interface created by Meta to manage Facebook pages and Ads campaigns. It allows you to manage multiple pages and/or multiple advertising accounts in the same place.
3. Dynamic Creative Optimization Dynamic Creative Optimization or DCO is an approach used in the field of local advertising to dynamically personalize the creative content of ads based on user characteristics and behavior. The main objective of DCO is to optimize the effectiveness of ads by automatically adapting them in real time to meet the specific preferences and needs of each user.
Sponsored campaigns Google Ads glossary
4. Google Ads Google Ads is an online advertising platform developed by Google . It allows advertisers to create targeted ads and display them on the Google search network. The main purpose of Google Ads is to allow advertisers to promote their products, services, or content and reach a specific audience based on predefined criteria.
5. Keyword A keyword is a specific term or phrase chosen by advertisers to trigger their ads to appear when a user performs an online search.
6. Tagging plan This is a detailed documentation that specifies how tracking beacons , or "tags", should be implemented on a website. These tags are typically snippets of code or other similar technologies that are embedded in a site to collect data about user behavior.