2. Tools
Navigating the world of social media can be challenging, but there are brilliant content creation and marketing tools to make your team’s job easier and more efficient.
Starting with content planning and scheduling, Loomly is an affordable and easy-to-use choice for teams of all sizes. In a single platform, you can manage your social media calendars, draft content, get feedback and revisions, and schedule posts to auto-publish. The built-in analytics dashboard lets you track post and account metrics across platforms. That’s the entire social media content lifecycle housed in one platform!
When it comes to creating eye-catching content, you have many software options. Your organization might already have a go-to design/content creation tool, but your best bets are Adobe Suite and Canva. If you’re after something more user-friendly or cost-effective, Canva is the undisputed choice with its easy drag-and-drop interface. Plus, Canva integrates with Loomly, so you can transfer content you’ve designed into the tool for publishing.
Depending on your budget and social media goals, you might also want to invest in social listening, customer service chatbots, audience research tools, and more. Our guide to the best marketing tools on the market is a great way to start building your social media tech stack.
3. Culture
An employee’s team is fundamental to their well-being, engagement, and overall work ethic. When employees feel like they have a strong workplace community, they're more likely to stay with the company and continue to grow.
So, here are four ways you can develop a team culture and ensure your team members feel safe, empowered, connected, and valued.
Foster autonomy: Micromanaging is stressful for leaders and employees. Show you trust the individuals on your team by giving them room to take the lead on projects. By supporting them as they learn about their skills and interests, you’ll help them build a sense of self that contributes to accountability and success.
