What are Open Graph tags and how do they impact SEO? The Open Graph is a tool that was developed by Facebook, now Meta,
Posted: Sun Dec 15, 2024 6:40 am
xThe Open Graph is a tool that was developed by Facebook, now Meta, as an essential element to show the structure of content through metadata to an application or platform.
If you've ever wondered how the cards that appear with the title, image, description and URL in YouTube videos, an EDteam blog or a song on Spotify work, you should know that this is thanks to metadata, specifically, the Open Graph protocol.
Want to learn more about this tool? Read to the end!
What is the Open Graph Protocol?
What is your purpose?
Impact and benefits of Open Graph in SEO strategies
How to implement them in WordPress, Facebook, Twitter, among others?
What is the Open Graph Protocol?
There are many methods, techniques and solutions that a antigua and barbuda email list 19714 contact leads Digital Marketing professional can use to reach a wider audience. For example, SEO is one of those essential elements in any digital strategy, an optimized website or social networks and, therefore, we will explain how the Open Graph has to do with all this.
The Open Graph is nothing more than an Internet protocol designed by Facebook to standardize the use of existing metadata on a website and to indicate the content present on a specific page.
With this feature, marketers can provide search engines and users with specific and simple details such as the title of the page or the duration of a particular video.
In other words: Open Graph is a technology that integrates Facebook , user, and website data with the intention of identifying what elements should be displayed when a person shares your site.
What is your purpose?
Given that content on the Internet is most often created for sharing, the Open Graph aims to help improve the user experience and visualization of content regardless of the platform.
For example, if a person shares a piece of material, whether it be an image or a video, on Facebook or other platforms such as Twitter or LinkedIn, these sites recognize the tags and help optimize the posts to have greater control over what is displayed and how it is displayed.
is created with at least one goal in mind: sharing it with others. This may not necessarily matter if you're just sending it to a friend, but if you want to share it or want it to be shared on any social network or app that uses rich previews, you'll want that preview to be as effective as possible.
If you've ever wondered how the cards that appear with the title, image, description and URL in YouTube videos, an EDteam blog or a song on Spotify work, you should know that this is thanks to metadata, specifically, the Open Graph protocol.
Want to learn more about this tool? Read to the end!
What is the Open Graph Protocol?
What is your purpose?
Impact and benefits of Open Graph in SEO strategies
How to implement them in WordPress, Facebook, Twitter, among others?
What is the Open Graph Protocol?
There are many methods, techniques and solutions that a antigua and barbuda email list 19714 contact leads Digital Marketing professional can use to reach a wider audience. For example, SEO is one of those essential elements in any digital strategy, an optimized website or social networks and, therefore, we will explain how the Open Graph has to do with all this.
The Open Graph is nothing more than an Internet protocol designed by Facebook to standardize the use of existing metadata on a website and to indicate the content present on a specific page.
With this feature, marketers can provide search engines and users with specific and simple details such as the title of the page or the duration of a particular video.
In other words: Open Graph is a technology that integrates Facebook , user, and website data with the intention of identifying what elements should be displayed when a person shares your site.
What is your purpose?
Given that content on the Internet is most often created for sharing, the Open Graph aims to help improve the user experience and visualization of content regardless of the platform.
For example, if a person shares a piece of material, whether it be an image or a video, on Facebook or other platforms such as Twitter or LinkedIn, these sites recognize the tags and help optimize the posts to have greater control over what is displayed and how it is displayed.
is created with at least one goal in mind: sharing it with others. This may not necessarily matter if you're just sending it to a friend, but if you want to share it or want it to be shared on any social network or app that uses rich previews, you'll want that preview to be as effective as possible.