E -reputation allows Internet users to form an image of your franchise network before even visiting your points of sale. Whether it is your products, the friendliness of your staff, your services or even the layout of the stores, consumers want to know as much as possible before making their choice.
Note that more than 25% of a company's market bulk sms new zealand value is directly attributable to its reputation 1 and that 65% of people consider online research to be the most reliable source of information 2 .
Managing your e-reputation is now essential to generate in-store traffic and develop sales across a franchise network. But what are the specific impacts?
Franchise networks: the importance of e-reputation
1. E-reputation to be seen on the internet
The foundation of your online reputation is based on a simple concept: be seen to be known. Without online visibility , your prospects will not move through your franchise network. As proof, 62% of consumers immediately reject a brand that they cannot find on the net 3 .
You must therefore start by building the e-reputation of your franchisees by developing their online presence .
To do this, deploy your presence management by creating Google My Business listings, local pages on social networks and pages on local online directories. For each of your franchisees! It's time-consuming but you will quickly see the benefits on your local reputation .
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Example: local Facebook page of the Brest Decathlon
By being visible, you fuel the online reputation of your franchise network and develop your drive to store . As proof, 82% of consumers who shop on their smartphone use the search "see near my location" 4 . It would be a shame not to appear in the results!
