5 keys to success that you can apply to your ecommerce strategy
Posted: Sun Dec 15, 2024 6:48 am
The growth of e-commerce in recent years has been exponential. This has generated tough competition and a continuous search for new strategies to differentiate and generate greater sales.
That's why when opening an online store you need much greece phone number data more than just creating a few categories and filling them with products to compete in the market. Do you need help? Don't worry, below we offer you 5 possible actions so that your ecommerce can offer memorable experiences and continue growing.
1 Structure a user-focused category taxonomy
2 Check the quality of your product cataloging
3 Apply filters to make it easier for your customers to navigate
4 Offer different online payment options
5 Run retargeting campaigns for those who abandoned their shopping cart
Build a user-focused category taxonomy
This action consists of organizing, grouping or classifying all your articles in a logical and coherent way. If you do it properly and in detail, you will be able to satisfy the demands of users and provide an easy, fast and pleasant shopping experience . That is why taxonomy is key to increasing the conversion rate.
Now, to further enhance the efficiency of the taxonomy, when categorizing it is beneficial to consider the 2 possible behaviors that users commonly have within an online store:
Go to the website, explore the categories and browse through the different items that the brand offers.
Land on the page and directly type the specifications of a particular product into the search engine: “women’s high-top boots size 38.”
Consider user behavior when structuring your ecommerce category taxonomy.
In addition, if the categorization is well detailed, it will allow you to classify the characteristics of an initial product placed in the cart by the customer and present suggestions for products related to that initial decision.
This is the case of a customer who puts a 4-person tent in their shopping cart and the page suggests the purchase of other camping products such as inflatable mattresses and pillows, for example. If the customer adds one of these suggested products to the shopping cart, the average ticket value increases.
Check the quality of your product cataloging
Periodically reviewing the product catalogue helps to have all the necessary information well structured and, therefore, to optimize sales . To do this efficiently, consider both its structure and its characteristics:
Cover: It must be eye-catching, professional and convey the brand's identity.
Design: It should represent the brand's identity and stand out from the competition. It is important to take care of the colors, visual elements and textures. In addition, the design should be responsive.
Products: should be ranked on each page, according to their relevance.
Index: should help customers easily find the products they need. It may contain links that take them directly to the section they are looking for.
That's why when opening an online store you need much greece phone number data more than just creating a few categories and filling them with products to compete in the market. Do you need help? Don't worry, below we offer you 5 possible actions so that your ecommerce can offer memorable experiences and continue growing.
1 Structure a user-focused category taxonomy
2 Check the quality of your product cataloging
3 Apply filters to make it easier for your customers to navigate
4 Offer different online payment options
5 Run retargeting campaigns for those who abandoned their shopping cart
Build a user-focused category taxonomy
This action consists of organizing, grouping or classifying all your articles in a logical and coherent way. If you do it properly and in detail, you will be able to satisfy the demands of users and provide an easy, fast and pleasant shopping experience . That is why taxonomy is key to increasing the conversion rate.
Now, to further enhance the efficiency of the taxonomy, when categorizing it is beneficial to consider the 2 possible behaviors that users commonly have within an online store:
Go to the website, explore the categories and browse through the different items that the brand offers.
Land on the page and directly type the specifications of a particular product into the search engine: “women’s high-top boots size 38.”
Consider user behavior when structuring your ecommerce category taxonomy.
In addition, if the categorization is well detailed, it will allow you to classify the characteristics of an initial product placed in the cart by the customer and present suggestions for products related to that initial decision.
This is the case of a customer who puts a 4-person tent in their shopping cart and the page suggests the purchase of other camping products such as inflatable mattresses and pillows, for example. If the customer adds one of these suggested products to the shopping cart, the average ticket value increases.
Check the quality of your product cataloging
Periodically reviewing the product catalogue helps to have all the necessary information well structured and, therefore, to optimize sales . To do this efficiently, consider both its structure and its characteristics:
Cover: It must be eye-catching, professional and convey the brand's identity.
Design: It should represent the brand's identity and stand out from the competition. It is important to take care of the colors, visual elements and textures. In addition, the design should be responsive.
Products: should be ranked on each page, according to their relevance.
Index: should help customers easily find the products they need. It may contain links that take them directly to the section they are looking for.