This is a popular solution in mobile applications, which allows visitors to browse content without having to switch between pages. This allows website users to constantly discover new content, which makes them spend more time on the site.

What else can you use besides infinite scroll? Although web pagination involves splitting content across multiple subpages, there are cases where all content is available on one long page. This approach is used when the content is relatively short or there is no need to split it into smaller sections. Examples include short articles or photo galleries.