This is where account-based marketing (ABM) comes in . It is a cell phone number list hyper-segmentation strategy in which marketing and sales efforts are combined to directly target a very small group of potential customers as the targets of one or more highly personalized campaigns.
ABM has gained a lot of weight in recent years and makes even more sense at a time when the coronavirus crisis has triggered a trend towards looking for closer suppliers . However, ABM strategies are not for everyone. For example, they do not make much sense in B2C environments and work better to close B2B sales with brands that have a small number of potential customers or for which that target company would be a client of high economic and strategic value.
5. Turn your physical events into digital ones
In Spain alone, more than 450 trade fairs and conferences have been cancelled in recent weeks . For many B2B companies, these types of events represented an opportunity to showcase their products and services, project their brand image and establish connections with potential clients and partners.
Some brands have already started looking for digital alternatives to physical events . Organising online events and opting for virtual stands have become more than interesting alternatives.
