Use branded content
Posted: Sun Dec 15, 2024 7:04 am
Below is an example of an A-brand like Olaz, where one product is offered four times on amazon.de and where multiple products contain incorrect EAN codes and product information. As a brand, Olaz can tackle these listings , improve them and merge duplicate products .
Four different products from Olaz on Amazon
As a registered brand, you claim the products that are registered on your brand name and EAN number. You give your product the extensive content, latest images and correct properties that do your brand and product justice.
A frequently heard argument for not starting with Amazon as a brand is that there is little to no room for your brand proposition and image on a generic marketplace like Amazon. As a brand owner, Amazon provides you with various free tools to better showcase your brand. The two most important options are an Amazon Store and A+ Content.
Also read: How to start selling on Amazon [7 steps]
Amazon Store
With an Amazon Store you can set up your own israel telegram data page. You get free rein here in text, visuals and you can even build a menu structure to optimally display your product range. Below you can see how Olaz has filled in this branded content possibility.
Olaz's page on Amazon
A+ Content
A second option to greatly improve your product content as a brand is A+ Content. This option is also only available to brand owners. With A+ Content you enrich your product page. With the extensive content and explanation that you are used to from your own webshop. Think of an extensive explanation about the product with text, images and videos. But also comparison tables in which you promote, for example, related products. Ideal for increasing your sales (3-10 percent according to Amazon ), cross-selling, increasing your order value, but also for your organic findability. In this way, A+ Content significantly increases the time on page . Which in combination with sales is becoming an increasingly important organic ranker on Amazon.
Four different products from Olaz on Amazon
As a registered brand, you claim the products that are registered on your brand name and EAN number. You give your product the extensive content, latest images and correct properties that do your brand and product justice.
A frequently heard argument for not starting with Amazon as a brand is that there is little to no room for your brand proposition and image on a generic marketplace like Amazon. As a brand owner, Amazon provides you with various free tools to better showcase your brand. The two most important options are an Amazon Store and A+ Content.
Also read: How to start selling on Amazon [7 steps]
Amazon Store
With an Amazon Store you can set up your own israel telegram data page. You get free rein here in text, visuals and you can even build a menu structure to optimally display your product range. Below you can see how Olaz has filled in this branded content possibility.
Olaz's page on Amazon
A+ Content
A second option to greatly improve your product content as a brand is A+ Content. This option is also only available to brand owners. With A+ Content you enrich your product page. With the extensive content and explanation that you are used to from your own webshop. Think of an extensive explanation about the product with text, images and videos. But also comparison tables in which you promote, for example, related products. Ideal for increasing your sales (3-10 percent according to Amazon ), cross-selling, increasing your order value, but also for your organic findability. In this way, A+ Content significantly increases the time on page . Which in combination with sales is becoming an increasingly important organic ranker on Amazon.