Considering that you won’t be able to directly direct traffic to these areas, you’ll have to create deeper funnels to transfer traffic from one social network to another.
There are a few major advertising platforms saudi arabia phone number details for setting up advertising:
Facebook Ads
Google Ads
TikTok Ads
In this article principles of their work.
Setting up advertising in Facebook Ads
To set up advertising in Facebook Ads, you are recommended to create an advertising account. By default, one is linked to the payer's personal page, or if you have a business profile , you can create up to four accounts for a business profile.
To set up your account, follow the link . If you don't have one, you will be asked to register a business profile and link your business pages and Instagram accounts.
Настройка рекламы в Facebook Ads
Important clarification. You can only set up advertising in your Facebook account for the following types of objects:
Facebook Business Pages (a personal profile page cannot be converted to a business page).
Instagram business accounts (a regular account can be converted to a business account).
Whatsapp business accounts.
As additional goals, targeting can be configured for the following actions:
Websites (yes, traffic can be simply redirected directly to landing pages or your other projects).
Product catalogs.
Mobile applications.
Leads (collecting customer data using instant forms).
Calls.
Your ad may be shown on:
Facebook - in feed, stories, reels, messages.
Instagram — in the feed, stories, reels, messages.
Mobile applications - banners interrupted by video.
However, you cannot target ads to:
Personal Facebook pages.
Personal Instagram accounts.
Facebook groups (whether they are closed or not).
Setting up advertising campaigns in Facebook Ads
To create an advertising campaign, follow the link to the campaign manager and click the "CREATE" button .
Настройка рекламных кампаний в Facebook Ads
When setting up advertising, you have access to the following goals :
Awareness - this includes advertising related to increased reach, increased brand awareness and video views.
Engagement - goals include calls and interactions with messengers on Instagram, FB Messenger, conversions, video views, and interactions with publications.
Traffic - goals include link clicks, landing page views, calls and interactions with messengers on Instagram, FB Messenger and Whatsapp.
Leads - This includes Instagram conversations, FB Messenger, calls and conversions.
App promotion is a special campaign to set up app installs or perform in-app events
Sales - suitable for direct catalog sales, messengers, calls and conversions.
Considering the confusing wording, I will say the following. The first two options will be cheaper, and here is why.
When setting up advertising, the following types are available to us:
Auction (allows you to customize advertising for all types of purposes).
Reservation (allows you to set up only for recognition and engagement).
When setting up an auction, bids can be dynamic, and the cost per click and impression can vary greatly. Whereas with a reservation, you get a stable traffic flow for the money spent.
When building the first funnel for audience collection using targeting (for example, our trading projects), it will be beneficial to promote publications and videos and set up targeting for them.
Тип закупки рекламы
In some cases, you will not need to pass moderation. But remember - you need to indicate the real payer number, with his documents when ordering targeted advertising.
Advertisers do not require written permission to run advertisements promoting:
tax services for cryptocurrency companies;
events, training or news related to cryptocurrencies and blockchain technology, unless they offer cryptocurrency or related goods and services;
goods and services based on blockchain technology that are not virtual currencies (e.g. non-fungible tokens, NFTs);
Cryptocurrency wallets that allow you to store cryptocurrency but do not include additional services such as buying, selling, exchanging or staking cryptocurrency assets.
Source: Facebook Meta
That is, we have the opportunity to create accounts for real bloggers who will tell news from the world of cryptocurrencies, and you will be able to quite legally promote their posts in advertising. The key difference will be the absence of what is described below in the content.
Advertisers will need to obtain written permission to publish advertisements promoting:
Cryptocurrency trading or exchange platforms. Platforms, software applications or products that allow people to exchange cryptocurrencies for money and vice versa. This includes, but is not limited to, spot trading, margin trading, futures trading and other trading instruments using crypto assets.
Cryptocurrency loans and credits. Platforms, software applications or products that allow people to borrow or lend cryptocurrency.
Cryptocurrency wallets with additional services. Devices or software that allow you to securely store cryptocurrency and include additional services such as: buying or selling; exchanging one cryptocurrency for another; staking, or acquiring and storing coins to earn interest.
Cryptocurrency mining. Hardware or software that enables mining of cryptocurrency assets.
Source: Facebook Meta
To pass moderation, that you have the right to conduct activities related to cryptocurrency trading, fill out the application at the link . One pass is allowed for each advertising account.
The structure of the cabinet is built on a simple scheme. There are several levels of content:
Структура кабинета построена по простой схеме
Campaign : This usually defines the type of strategy, what kind of content will be advertised in this campaign.
Ad group . It takes into account the selected audience for targeting. Different groups can use different audiences. But you can’t add more than one audience to one group. One campaign can include multiple groups. Each of them can have its own budget. Within each group, there can be different placements (place where the ad is shown).
Ads . One group can contain up to 50 ads. They can even be the same (but you shouldn't do that). There can't be different types of ads in one group within one campaign.
When you set up audiences on Facebook, you choose between the interests that your audience has engaged with.
При настройке аудиторий в Facebook вы выбираете между интересами
There are several types of audiences on Facebook: custom, saved and similar. The most popular are saved audiences, which are manually configured according to selected criteria.
These include geography, gender, age and language settings.
география, пол, возраст и языковые настройки
In the interests setting, you choose what queries users have asked in Meta applications, what content they have interacted with, and even listened to what you have to say!
So in the detailed targeting section you have categories:
Demographic interests.
Behavior.
Interests.
And everything you specify here will be taken into account when forming audiences!
Детальный таргетинг
The interests themselves are presented in the form of a fairly branched tree.
If you have products and services that clearly fall into specific groups, you can use this to create micro-audiences based on a specific characteristic.
Here you can create quite creative seasonal or targeted campaigns.
The functionality of audiences allows you to do:
Adding interests to one group. Works as a logical operator "OR". That is, when choosing "Sport" and "Healthy lifestyle" - both groups will be included in your selection.
And one more thing. Or narrow the audiences. It works like the logical operator “AND”. That is, when choosing “Sport” and narrowing it down to “Healthy Lifestyle”, only the intersections of this group (which are included in both criteria) will be included in your selection.
And there is exclude. It works like the logical operator "NOT". It's simple. You cut out another audience from the audience. That is, when choosing "Sport" and excluding "Healthy lifestyle", you will have the audience Sports without those who were interested in healthy lifestyle.
If you selected cryptocurrencies as your interests, this does not mean that the user typed “cryptocurrencies” into the Facebook search.
This means that the user, over a limited period of time (up to 28 days), asked similar questions, visited similar groups, liked or studied similar publications of accounts that are classified by these interests.
For 2 days I purposefully and actively liked, commented and viewed publications related to lip botox, and even in the first hour my feed was full of ads and organics on this topic. And this was for 28 days, towards the end the intensity faded away.
Another type of audience is custom.
