For example, you open your own bicycle saudi arabia rich man contact number whatsapp number shop in one of the areas of London.
You will be advertising, for example, for local residents, primarily those who live near you and are interested in a healthy lifestyle.
Then you will segment your audiences – create the following groups.
Реклама для отдельных аудиторий
For each of the audiences, you will select several advertising offers that
will be of maximum benefit to them.
Creating ads in the advertising account interface is quite simple and does not require complex actions: you select the desired photo, specify the advertising text and the page on which you will advertise.
And, of course, don’t forget about UTM tags .
You will use them to track traffic sources in analytics.
Ad Penetration
You can hide Google ads using utilities like AdBlock.
But in social networks it is simply impossible to get rid of advertising. It follows us everywhere.
For example, when you try to watch a video on YouTube, you are greeted with an advertisement that you cannot skip immediately.
Реклама в Youtube
And already the third post in the feed is an advertisement and offers you to buy something or try something for free.
Третий пост в ленте – рекламный
Also, everyone knows Instagram Stories, which came from Snapchat.
Instagram Stories are also filled with ads – and such offers are shown quite often.
And in the feed itself, the advertising post on Instagram comes second in line!
в самой ленте рекламный пост в Instagram
As a result, the penetration of advertising posts in social networks is quite high: whether users want it or not, they will see your advertising.
Positive impact on SEO
An unobvious advantage that may not immediately catch the eye.
According to Google, social media is not a direct SEO ranking factor .
Rand Fishkin mentioned this in his presentation “ The Future of Quality Links .”
And according to his conclusion, the correlation between social signals and rating position is extremely high.
In fact, there is a lot of evidence that social signals like likes and shares are related to your search engine rankings and can influence your site's ranking.
It turns out that social signals have a positive impact on your brand mentions online.
And there are simple ways to do this.
I will talk about this in the next chapter.
How to make money on targeted advertising?
So, we understand that targeted advertising is a paid way to attract traffic to social networks.
But how can it be monetized? And is it worth spending money on targeting?
Earnings from selling goods and services
As I described above, of course, you can make money by selling goods and services.
Here, it is worth focusing on the product you are showing. And first of all, on the content that will complement the formation of the image in the client’s head about your offer.
But let's imagine that your user doesn't know anything about you.
What will you show in the promotional post?
Of course, the product that is most profitable for you, in contrast to your competitors.
Or content that no one else has equal.
In this case, intrigue, try to attract the audience by any means necessary so that they want to study your offer.
What if he, for example, has already visited your site? Does he know who you are?
Show him the details of your offer!
For example, I know who these guys are – and they are chasing me with advertising about the peculiarities of earning. The advertising offer has more details, numbers and a clearly stated USP. Usually such ads work in the language of numbers.
And what if these are already your customers? Or your clients (current)?
Tell them about news and promotions!
Emphasize the urgency, value and limited nature of the offer.
For example, like here: SERPSTAT simultaneously offers a discount, reports “bad news” and at the same time increases its sales.
In this case, it is very important to correctly form a customer funnel and competently develop an offer (what you offer him) for each client.
Make money on subscribers
This is selling photographs with advertising, mentioning products in videos, paid reviews.
These methods work well for Instagram, TikTok, Facebook and YouTube.
Let me give you some figures briefly.
Earnings in social networks directly depend on the number of active subscribers.
Those with more than 100,000 followers earn between $700 and $900 per photo.
Those with 500,000 followers can earn between $2,000 and $3,000 per photo posted.
Some may think that for 100 thousand subscribers $900 is catastrophically little.
But this amount can be increased: an Instagram user can earn $5,000 for a post in partnership with a brand with the same number of followers! But you have to be interesting to the brand for them to start collaborating with you.
As a result, through targeted advertising, you drive traffic to the main content, which should hook the audience and make them subscribers.
And then you advertise goods and services, either covertly or through a partnership agreement.
What is the downside to this type of income?
Firstly, the products you advertise may not always be of high quality. And if you advertise absolute crap, you will lose subscribers.
Secondly, there should be little advertising in the videos. Ideally, no more than one insert.
Thirdly, hidden advertising can play a cruel joke on your subscribers.
For example, for photos in Instagram posts or YouTube videos in the style of “I tried it and liked it so much” or “this is an honest review of such and such a cream from the company “Horns and Hooves”.
Everyone expects unbiased opinions from bloggers, and “paid reviews” are immediately met with hostility. People perceive you as opinion leaders, and will certainly be upset if they suspect that you are recommending not what you like, but what you were paid for.
Therefore, this type of advertising is gradually becoming obsolete.
Earnings on content
Social media followers are, of course, good.
But when do you make money from blogging?
You need readers, of course.
And we have already reported that social signals have a positive effect on SEO.
That's why we also use this method - when we simply advertise content.
Earnings from affiliate programs
Most YouTubers start making money through Google Adsense on their blogs.
YouTube shares 55% of its advertising revenue with video creators.
That comes out to about $7.60 per 1,000 ad views for the US market. For ours, it's even less.
To be honest, it's between $0.006 and $0.015 per video view on average. It's not the cleanest way to make money.
But unlike the first one, you don’t “clog” your content with advertising inserts, but focus simply on creating content.
But the magic of small numbers works with large multipliers: the most famous blogger PewdiePie earned 15 million dollars in 2016!
Сколько заработал блогер PewdiePie в 2016 году
Many bloggers who simply make quality content make great money on AdSense. Of course, you don't have to be a niche blogger, but one who is focused on a mass audience.
Well, this type of earnings is only suitable for those who do not connect their work with customer service - since in this case you risk that your competitor's ads will be shown on your channel.
