We always face a number of questions before choosing advertising on social networks.
For example, what to write in an advertising post?
What advertising post format should I choose?
Where should you start targeting?
After all, you can have a great idea, a good product or content, but poor targeting can simply drain your money.
Carousel as a way to show more information
In an advertising proposal, you want to write a huge sheet of text at once.
But studies have shown that users read no more than 2 lines of an advertising post.
And after that they decide whether to stop looking or scroll down.
But it is known that if there are a lot of pictures in a post, they will try to study several of them.
And the carousel comes to the rescue.
This type of targeting is only available for sponsored posts – you can’t create a regular carousel post.
In a carousel, you can show several products or focus on several USPs, allocating a separate photo for each USP.
The carousel display format is available for both Facebook and Instagram.
Use video
Video advertises very well. Video advertising works great for branding.
But it also requires a very creative approach.
First, advertising should sell without sound. To do this, use subtitles.
Secondly, the video should be short (no longer than 2 minutes, but no shorter than 20 seconds).
Thirdly, the video should continue the teaser text written in the body of the post.
And yes, you have to load all the intrigue into the video correctly:
Benefit.
Interest in viewing.
What do you need to do to become a client/get an offer?
Demo versions work better than paid ones
The best customers are those who have tried your service.
If you offer a product under the Freemium program, emphasize it.
Distribute the product for free through targeting.
People are willing to share anything that is free. And they will try any product that is not worth paying money for right away. That is why targeting is an ideal way to advertise products that are distributed through trial periods, offer free installation or a limited demo version of the product.
Remarketing (or retargeting) is the king of sales
The best audience on social media is the one that knows about you.
So, if you've read this far, ask yourself - do you have retargeting set up?
If yes, please write in the comments which method you use.
If not, just follow these links.
For Facebook and Instagram, go to your Business account in Pixels , create one and install it on your site.
Установка пикселя Facebook
Then go to the AUDIENCES section and create an audience based on your site visitors.
Создание аудитории на основании посетителей сайта
Use the audience you've created to promote your Facebook posts and Instagram publications.
You are guaranteed not to waste your money.
Rule of thirds
In advertising design, there has long been a rule that all objects should fit neatly into block grids, if the image is virtually divided evenly into three parts vertically and three horizontally.
Правило третей
I checked it on a number of posts from major companies and yes, this trick is present in many advertising posts.
$0.99 doesn't work
It is important to remember that everything becomes boring. The 80s trick, which has become a thorn in the side of price tags with endless nines, is morally obsolete and no longer works for the audience.
Everyone is in a hurry now and wants to be concise.
Therefore, round up prices, do not try to saudi arabia whatsapp number think in old patterns.
This one cent (one kopeck) won’t make a difference, but will ruin sales.
0,99$ не работает
For example, this is more understandable, and here 799.99 would simply be inappropriate.
Conclusions
Targeting in social networks is a powerful tool for getting inexpensive traffic, but unlike contextual advertising, you can’t get sales straight away.
We recommend that you take the social media channel seriously, taking into account its features and advantages.
It is important to skillfully build a sales funnel and show different content depending on the audience. The higher the funnel, the less you need to sell and the more you need to inform.
Use the targeting capabilities of each system. Sometimes it is appropriate to promote videos, sometimes - product carousels. Sometimes - posts with links. Unlike regular posting, the targeting cabinet toolkit is wider than the toolkit of the public itself.
Always use remarketing (retargeting). Bringing back your audience is the most profitable way to work with targeting.
Choose your branding strategy wisely. Try to focus most of your budget on it and segment your branding efforts based on target audience segments. What is appropriate to show to one audience, show only to that audience. And don't show to another.
Constantly update your ads. Unlike context, the trick of updating ads allows you to reduce your advertising costs by up to 30%!
If your social media ads aren't working, please write in the comments why. We'll try to answer your questions in our YouTube videos.
