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Fewer customers, but more value the professional custome

Posted: Tue Dec 03, 2024 6:36 am
by Rakibul30
Crm: a particular use in btob customer relations are not managed in the same way between btoc and btob. In the second case, there are fewer prospects , especially if we focus on smes. Crm (customer relationship management) software seems superfluous for of btob companies, while this type of software allows you to record all the customer data necessary to carry out an effective prospecting and loyalty policy , and allow companies to establish themselves sustainably in their market.

R is more demanding on the media congo email list 100000 contact leads and the functionalities of the products or services, but he also generates more revenue for the company. In short, if he requires more time and investment than a btoc customer, he is more profitable . The size of the database is smaller, but it must be very qualitative and contain a lot of information , to succeed in working properly with prospects. The wealth of information on a prospect allows to generate more value : when the salesperson has internal and external data, he generates more sales on average.

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Why? Because the reduced size of the databases makes it easier to animate and satisfy his customer base. However, of smes and etis are not able to estimate the cost of acquiring a new customer, while this data is a key value to be able to evaluate the effectiveness of his prospecting methods . Fulfill prospect interaction requirements bb prospects are very demanding, they want people dedicated to their project. Crm allows companies to provide these personalized relationships .