TEASER WHAT IS IT AND HOW TO COMPOSE IT
Table of contents
Elements of teaser advertising
1
Differences between a teaser and a banner
2
Types of teasers
3
Stages of work in the teaser network
4
If done correctly, a teaser can deliver a larger mobile phone number list flow of clicks and clients. Teasers are used online and offline. Basically, two types are made:
A banner containing a question that has no answer. For example, "Why?", "Soon" accompanied by a picture that arouses interest and curiosity
. A banner-answer. It appears after a short period of time. The most important thing is that the audience's curiosity does not drop.
The characteristics of teaser advertising are:
a picture that arouses interest
Captivating title
link
a short description that will end at an interesting part.
As a marketing tool, a teaser is used to solve the following problems:
develop a specific product, service or an entire company on the Internet
lead generation
increase customer base
analyze how loyal the target audience is to new products
discounts and liquidations
directing traffic to a specific resource or sales page
Elements of teaser advertising
The standard type of teaser advertising is a picture, a title and a description below.
Image.
They use a square format of 300x300. Its main task is to attract the attention of the audience. Based on this, it should be bright and interesting. If the image is not so, then the clicks on it will decrease.
Headline
Without an intriguing headline, the image will not work. This has been proven time and again. If the headline is successful and evokes emotions in the user, then they will click on it.
Description
The essence itself is written down - the necessary information.
The click-through rate depends on the text by 60%.
Differences between a teaser and a banner
Both teaser and banner are similar. The main task is to attract attention. But the banner size is not aggressive and provocative. While on a website with a banner, users can see the main work direction of the company. On the banner, you can see the logo, product and inscription. Teaser sometimes does not use these details.
The main difference between these types of advertising is the size and cost of placement. Teasers in any format and quantity in accordance with the capabilities of the site and are cheaper. Banners have a certain size and spend much more money.
Promoting teaser advertising is more profitable than contextual advertising. The cost per click varies from 1 to 10 rubles. A teaser can be promoted by three means:
Minimum cost per click. Cheap companies are inferior to expensive ones, but they lead due to their volumes. You can immediately post more than a hundred advertising banners to increase the number of clicks per day.
Maximum cost per impression. The teaser network gives preference to well-paid impressions and provides a chance to ensure wide distribution of the ad even if it is not attractive to the audience.
Average cost with skipping the target territory. In this variant, the teaser is shown everywhere except for the excluded zones. General impressions provide an opportunity to gain wide distribution of the advertisement, based on which the cost per click will decrease. After that, it is shown in the interested region, but with a high CTR and a low cost of demonstration.
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Teaser network is a platform where ads are placed on the websites of webmasters who sell advertising space on their platforms. They act as a trusted person between advertisers and website owners.
The customer sets up and enables the company using the advertising account, the mechanism automatically displays ads on platforms that match the thematic direction.
Pros and cons of teaser networks
Advertisers use teasers in their work because they have a number of advantages:
Low cost. Compared to other types of advertising, teaser networks are much more profitable.
Easy to work with and start. The main role in the teaser is played by a bright picture, an enticing title and content. This can be done independently, without seeking help from specially trained people.
Extensive functionality. Advertising demonstration is easy to prepare. Teaser networks provide a wide range of tools for this.
High return. A banner that arouses interest and intrigue, which creates high clickability.
Minor restrictions. In teaser advertising, everything is much easier and simpler than in contextual advertising, where everything is much stricter and tougher.
But this type of advertising also has its negative points:
Low flow. 70% of the audience is considered to be an uninterested target audience. There is no target behavior from it.
Exhaustion. Generating new solutions is difficult, and every great teaser is sooner or later copied by competitors.
The format does not correspond to narrowly focused products.
Ad blockers.
Types of teasers
Teaser advertising is divided according to some characteristics. By type of content and by calculation method.
By content type:
Classic teaser. This is an illustration with a provocative theme and content that arouses interest.
Banner. Small still or gif banners.
Video advertising. Videos that are added to movies or TV series. If you close the video or try to rewind to the end, the client automatically goes to the advertiser's website.
News sites. Part of the article, when you click on the "read more" link, you are redirected to the advertiser's site.
Alerts. Imitation of a dialog box in social networks or messengers. It is easy to confuse this ad with a dialog and click on it.
By payment option:
CPM — cost per thousand impressions. Budget expenses depend on ad views.
CPC — cost per click. Payment for clicking on a banner or link in a post.
CPA — cost per action. Target price.
CPL — cost per lead. Price for a completed action, for example, for a completed contact form
For the development of which products is a teaser ideal
Not every product or service can be advertised through teaser advertising. For narrowly targeted products or companies that operate in a specific city, a teaser is not appropriate.
So what products and services is it suitable for?
For companies with a large target audience that is not tied to a specific city.
For low value goods.
For companies that plan to introduce a product to the market for a large audience or that offer discounts, sales, promotions.
News portals whose goal is to quickly attract a flow of customers to the site.
For computer games.
A teaser is not suitable for advertising a product with a long time cycle for making a purchase decision.
Step-by-step instructions for launching and setting up teaser advertising
Selecting a Teaser Network
It will help you launch advertising and sell the advertiser a user flow. Some teaser networks that will help you launch advertising:
VisiWeb. There are about 10 different advertising formats, extensive settings and filters to select the target audience and view statistics, and there is split testing that will help identify a working teaser.
Mixadvert. Advertisements can be made for any website design. The service collects statistics on ads: impressions, clicks, target actions, cost.
Teasermedia. Has 4 types of teasers, including for mobile platforms.
When choosing, you should consider the following criteria:
Number of visits. Some networks work with sites that have low traffic, while for others, a high user flow plays a big role.
Price and payment options. You won’t be able to find out the exact cost; this can only be done after the setup and launch are complete. But teaser networks report the approximate cost of a click and target action on their sites.
Features and capabilities of the network. Opt for those that allow you to bypass applications and extensions that block ads.
