With a content marketing strategy
Posted: Sun Dec 15, 2024 8:59 am
Review, analyze and optimize
Obviously, when you set your first marketing goals, they most likely won’t be perfect, and they don’t have to be. But they will be a point of reference, a motivation, a reminder that your digital marketing efforts can and should create an impact that you can measure all the way through.
So you will inevitably need to review your goals (a quarterly review and involving the sales team is recommended) to ensure they are being met.
As you can see, to create marketing objectives intelligently, it is important to follow an appropriate process. It is best to do it step by step, and with a blank sheet of paper.
Define your goals in detail, enter as much information as you can, and then categorize them. If you use the SMART methodology, you will be able to define everything correctly.
Examples of digital marketing objectives
So far you've seen how to define your marketing goals, and we've used some examples to help you better understand the information.
In this section we will look at the marketing objectives that companies most frequently use, including customer acquisition, conversion and retention. In addition, we will give you some tips on how to achieve them.
Digital marketing objective examples will help you define your own goals.
1. Attract 500 new organic visitors to my blog by the end of the quarter.
How to do it: Write useful content that solves the problems of your ideal clients, but above all, that is capable of selling the products or services you offer.
[Tweet “Content is not only intended to entertain the customer, but also to indirectly sell a product.”]
2. Increase the generation of quality leads by 45% in the first half of 2019.
How to achieve it:
Through landing pages.
With special events.
Through catalogues and brochures.
Through social networks.
Networking.
Through an email marketing strategy.
Through online advertising.
Optimizing your SEO.
3. Increase the number of followers on social networks.
How to achieve it: Increase activity and frequency of posting construction email list on Instagram and Facebook, for example.
4. Increase website traffic by 8%
How to achieve it: Increase weekly posting frequency from 5 posts per week to 8 posts per week.
5. Increase the average number of video views on Facebook by 25% in 6 months.
How to do it: Narrow down your video content from 8 topics to 5 most popular topics; do a better job of tracking your social media; boost brand awareness. This way, you will reach more potential customers with your video content.
Obviously, when you set your first marketing goals, they most likely won’t be perfect, and they don’t have to be. But they will be a point of reference, a motivation, a reminder that your digital marketing efforts can and should create an impact that you can measure all the way through.
So you will inevitably need to review your goals (a quarterly review and involving the sales team is recommended) to ensure they are being met.
As you can see, to create marketing objectives intelligently, it is important to follow an appropriate process. It is best to do it step by step, and with a blank sheet of paper.
Define your goals in detail, enter as much information as you can, and then categorize them. If you use the SMART methodology, you will be able to define everything correctly.
Examples of digital marketing objectives
So far you've seen how to define your marketing goals, and we've used some examples to help you better understand the information.
In this section we will look at the marketing objectives that companies most frequently use, including customer acquisition, conversion and retention. In addition, we will give you some tips on how to achieve them.
Digital marketing objective examples will help you define your own goals.
1. Attract 500 new organic visitors to my blog by the end of the quarter.
How to do it: Write useful content that solves the problems of your ideal clients, but above all, that is capable of selling the products or services you offer.
[Tweet “Content is not only intended to entertain the customer, but also to indirectly sell a product.”]
2. Increase the generation of quality leads by 45% in the first half of 2019.
How to achieve it:
Through landing pages.
With special events.
Through catalogues and brochures.
Through social networks.
Networking.
Through an email marketing strategy.
Through online advertising.
Optimizing your SEO.
3. Increase the number of followers on social networks.
How to achieve it: Increase activity and frequency of posting construction email list on Instagram and Facebook, for example.
4. Increase website traffic by 8%
How to achieve it: Increase weekly posting frequency from 5 posts per week to 8 posts per week.
5. Increase the average number of video views on Facebook by 25% in 6 months.
How to do it: Narrow down your video content from 8 topics to 5 most popular topics; do a better job of tracking your social media; boost brand awareness. This way, you will reach more potential customers with your video content.