In other words, it is the cost paid to acquire one customer. CAC mozambique email list 150000 contact leads can be calculated using the following formula: CAC = (Marketing expenses + Sales expenses) / Number of new customers acquired Marketing expenses include advertising placements and seminar operating costs, while sales expenses include labor costs and sales agency fees. If CAC is higher than LTV (customer lifetime value), profits cannot be expected. In other words, it is an important indicator to understand whether sales activities are being carried out appropriately.
1. Types of CAC (Customer Acquisition Cost) 1CAC types images CAC can be classified into three types depending on how customers are acquired: "Organic CAC," "Paid CAC," and "Blended CAC." 1. Organic CAC Organic CAC is the cost per acquisition of customers who are attracted without advertising . This applies to customers who come in through organic search and customers who are referred by existing customers. You can acquire customers at a cheaper price than Paid CAC.
