The Ordinary Man
Posted: Sun Dec 15, 2024 9:31 am
It is oriented towards brands with challenging values, those that identify with consumers looking for irreverent or extravagant products.
The Lover
The Lover is a brand identity whose purpose is to inspire people to find love or promote beauty . It seeks to establish an emotional relationship with the public in which a level is reached in which the consumer associates it with an intimate moment.
The Ordinary Man archetype just wants to belong and fit in.
Brands with this type of personality tend to belong to a homely culture canadian colleges universities email list and offer products for everyday life . They seek to be humble and modest above all, as their main goal is to establish a connection through empathy.
The Wise Man
This archetype uses intelligence and analysis to understand the world and discover the truth.
Brands whose aim is to inspire people to think and provide information fit this archetype. Above all, their greatest desire is to gain the respect of their audience.
The Explorer
The Explorer archetype works under a personality oriented towards venturing into new things , as they long for freedom, discovering the world and experiencing a better, more authentic life.
It is aimed at brands that dare to take risks and are curious, and that seek to attract dissatisfied consumers who want to try something unknown and different.
The Innocent
The Innocent archetype is oriented towards optimistic brands that express generosity and simplicity . Brands associated with well-being, simplicity, nostalgia, dreams and childhood are identified with this archetype.
The Ruler
This archetype seeks to lead and be in control. It aims to create a successful and prosperous company , community or family. It also conveys a sense of power.
Stability and security are aspects that brands associated with this archetype seek. They also offer exclusive, high-quality products or services at a higher cost.
The Lover
The Lover is a brand identity whose purpose is to inspire people to find love or promote beauty . It seeks to establish an emotional relationship with the public in which a level is reached in which the consumer associates it with an intimate moment.
The Ordinary Man archetype just wants to belong and fit in.
Brands with this type of personality tend to belong to a homely culture canadian colleges universities email list and offer products for everyday life . They seek to be humble and modest above all, as their main goal is to establish a connection through empathy.
The Wise Man
This archetype uses intelligence and analysis to understand the world and discover the truth.
Brands whose aim is to inspire people to think and provide information fit this archetype. Above all, their greatest desire is to gain the respect of their audience.
The Explorer
The Explorer archetype works under a personality oriented towards venturing into new things , as they long for freedom, discovering the world and experiencing a better, more authentic life.
It is aimed at brands that dare to take risks and are curious, and that seek to attract dissatisfied consumers who want to try something unknown and different.
The Innocent
The Innocent archetype is oriented towards optimistic brands that express generosity and simplicity . Brands associated with well-being, simplicity, nostalgia, dreams and childhood are identified with this archetype.
The Ruler
This archetype seeks to lead and be in control. It aims to create a successful and prosperous company , community or family. It also conveys a sense of power.
Stability and security are aspects that brands associated with this archetype seek. They also offer exclusive, high-quality products or services at a higher cost.