But this approach also has its pitfalls

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This problem is relevant because a visitor will likely visit the website 2-3 more times through various marketing channels before completing the desired action. It's also possible that they'll navigate to the site from bookmarks or even type its name into a search engine before making a purchase.

Relying solely on a configured sales funnel in Google Analytics isn't a good idea. That's why many entrepreneurs are interested in how to set up end-to-end analytics.

Analytics

To map the user's path to purchase, let's look angola telemarketing database at the multi-channel funnel—a report like this is available in GA. Keep in mind that a complete picture (the link between advertising and closed deals/revenue) will only be formed once the visitor converts into a customer (makes an online purchase).

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If a customer wants to clarify any details by phone or place an order in the same way, Google Analytics simply won't record such transactions.




So, to understand which traffic sources are profitable and which are wasting time, effort, and money, you need to set up end-to-end analytics.

If you don't do this, your money will continue to slip through your fingers!