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What is Google Tag Manager?
But this is easier said than done. Google Analytics and other similar analytics tools simplify this process, but the work will be more efficient if you also add tags.
A tag is a piece of programming code that is placed in a website's JavaScript or HTML to retrieve specific information.
For marketers, tags tell them how long users north macedonia cell phone database stay on certain pages of a site, whether they fill out forms, what their path to the site was, which links they click, and even which products they remove from their carts.
Each tag tracks different information. For example, you can create a specific tag to find out how many users filled out a form on a contact page. This tag will then send more precise information to Google Analytics, AdWords, or a third-party system.
Unfortunately, manually managing tags is a tedious and complex task, especially for marketers without the necessary development and coding experience. But Google Tag Manager makes it easy. Simply place the code on your site's pages once, and then Tag Manager will place it for you whenever you need to create a tag.
What is Google Tag Manager?
This is a tag management system that creates and tracks user interface tags. You don't need to write new code every time you need it. You insert the Dispatcher code on every page of your site. This eliminates the need to create tags manually, and the entire marketing process becomes more efficient and accurate.
Google Tag Manager performs a number of functions.
First, it allows developers and IT departments to focus on core tasks, since the tool itself encodes each individual marketing tag.
The second is that it automates the process and eliminates human error.
Third, it gives your marketing team full control over tag creation and tracking, improving overall efficiency. Furthermore, using tags improves the accuracy of the entire system, ensuring high-quality reports and a better understanding of your online audience.
We recommend trying this tool out first to see how it works. Perhaps you already have a tagging system, or perhaps you don't need this level of organization, and your site can function without new tags.
This is a free tool—test it risk-free. In this article, we'll cover how to set up an account and create new tags, how to use the Manager with Google Analytics, and how to integrate this tool into WordPress.