Indeed, Smithsonian curators Larry Bird and Harry Rubenstein traveled to New Hampshire and Iowa every four years to collect buttons, signs and physical memorabilia from the campaign offices. Just as data television changed the political landscape in the 1960s, they recognized the potential influence of the web in 1996. When they heard Kahle was archiving campaigns, Bird said they were “ecstatic” to collaborate.

“We were all over it,” said Bird, now a curator emeritus from the Smithsonian division of political history. “We were super glad that we could take this non-dimensional thing and for it to have a presence on.