The impact of UX on SEO: Tips to improve SEO positioning
Posted: Thu Dec 12, 2024 10:35 am
The techniques we used 15 years ago to improve the ranking of a website are no longer valid today. In the past, it was enough to fill the content with keywords, a practice known as “ keyword stuffing ”. The problem is that low-quality websites and irrelevant content ended up ranking better than websites that were relevant and useful to users.
Today, there have been hundreds of updates to search engine algorithms that take into account other factors to more accurately determine whether pages are relevant to the goal of a search. Among these factors, user experience comes into play: This is where UX and SEO join forces.
If we focus our rwanda b2b leads efforts on improving UX , we can achieve better SEO positioning , more traffic to our website and more conversions.
For ecommerce sites , it helps to get more sales. For a web application , it is to improve the quality of the product while giving a boost to the funnel.
How to Analyze User Experience: Interaction Metrics
User engagement influences SEO rankings and is a measure that helps us understand how attractive our website is to our target audience. If you see low engagement per page, you could be offering a poor user experience .
Therefore, monitoring interaction indicators will be key to knowing if you are doing a good job. Here are the key points:
Bounce rate: refers to the percentage of users who leave your website after viewing only one page. A high bounce rate may be due to users not finding what they are looking for.
Pages per session: refers to the average number of pages visited in a session.
Today, there have been hundreds of updates to search engine algorithms that take into account other factors to more accurately determine whether pages are relevant to the goal of a search. Among these factors, user experience comes into play: This is where UX and SEO join forces.
If we focus our rwanda b2b leads efforts on improving UX , we can achieve better SEO positioning , more traffic to our website and more conversions.
For ecommerce sites , it helps to get more sales. For a web application , it is to improve the quality of the product while giving a boost to the funnel.
How to Analyze User Experience: Interaction Metrics
User engagement influences SEO rankings and is a measure that helps us understand how attractive our website is to our target audience. If you see low engagement per page, you could be offering a poor user experience .
Therefore, monitoring interaction indicators will be key to knowing if you are doing a good job. Here are the key points:
Bounce rate: refers to the percentage of users who leave your website after viewing only one page. A high bounce rate may be due to users not finding what they are looking for.
Pages per session: refers to the average number of pages visited in a session.